Shinedown is one of the most prolific rock bands on the touring circuit – doing as many as 300 shows each year. Additionally, the group ardently supports digital interactive campaigns to engage and build relationships with fans while on the road.

The Carnival Of Madness 2016 tour, headlined by Shinedown spanned 17 sold-out shows across the US from New Hampshire to Texas. With many fans traveling hours to experience the concerts, the Atlantic Records in-house digital marketing and creative team devised a strategy and method to integrate Google Maps and Spotify – creating customised directions and playlists for fans that featured Shinedown and other Carnival Of Madness performers.

Promoted heavily to Shinedown’s millions of followers across social media, the initiative prompted fans to enter their home address and select the tour stop they intended on attending. Then the site generated an exclusive Spotify playlist for the exact amount of time the drive would take as determined by Google Maps. Using Spotify’s API, fans were able to add the playlist to the collection, follow Shinedown on the streaming service and join the artist email newsletter list – all with just one click. As a capstone to the experience, fans received an email welcoming them to Shinedown community and delivering their individually tailored playlist and directions to their selected Carnival Of Madness tour stop.