Around the same time as this challenge, Lang Lang performed a 30-minute concert that was streamed on TikTok – the first by a classical artist on the platform. TikTok also pushed classical content on Lang Lang’s channel as well as Deutsche Grammophon’s channel to act as a gateway into classical for viewers.

“I’m thrilled to play for an audience that includes millions of young people,” the pianist said ahead of the November show. “It’s a terrific opportunity to reach my fans on TikTok, and to encourage new classical music lovers by sharing some of my favourite pieces.”