Mixing well-known songs with brand new compositions, Lego Duplo has linked up with production music company West One Music Group and content creation platform Tongal to make a series of education sing-along videos for young children.

The songs will be grouped around three themes – Happy Birthday, Lullaby Songs and Nursery Rhymes – and 21 videos in total will be released in the coming months, starting on 9th April.

“The animations and songs are designed to ignite fun and imagination, as well as inspire creativity and engagement,” said Lego in a statement. “They are educational and the aim is to encourage children, parents and friends to connect and sing along together.”

The videos will be hosted on the Moonbug Kids’s YouTube. Its Cartoons & Kids Songs channel has 2.7m subscribers and its Cartoons & Nursery Rhymes channel has 1.7m subscribers. They will also be hosted on Lego’s official site.

“Our goal for the new, original songs was to ensure that they are as singalongable and accessible as possible,” said Edwin Cox, the CEO of West One Music Group. “To support this, multilingual production has been a key focus. This enables children to learn the songs not only in their own language but also in other languages such as German, Korean, Russian, Chinese and Polish.”

The videos uploaded so far include ‘Old MacDonald Had A Farm’, ‘Wheels On The Bus’, ‘Itsy Bitsy Spider’ and ‘Head, Shoulders, Knees & Toes’ (it goes full-on rave around the 1.45 mark which is nothing short of incredible). The audio for the songs will also go to DSPs from 24th April – assuming parents have not been driven to distraction from repeated plays by that stage.