In the background, several music experiments in VR are happening. Many are simply shooting a concert and hoping people will don the requisite helmets or goggles to watch them.

But then sometimes, although not very often, something a bit more interesting and substantial is pulled out of the bag.

TheWaveVR has partnered with The Glitch Mob to build a VR experience around their recent See Without Eyes (note the keen irony of the title in this context). So what exactly is it? “A VR odyssey of shifting dreamscapes choreographed to a 20-minute custom mix of the album,” is how TheWaveVR ostentatiously puts it. Still none the wiser? Well, you can see it on TheWaveVR’s app for Oculus Rift as well as the HTC Vive headset; but if you don’t have the hardware, it is also available on the VR company’s Facebook page (although, obviously, this will not be the full immersive experience).

“This show expands upon what we’ve learned from doing several others but goes much deeper into environmental storytelling and interactive design,” said TheWaveVR CEO and co-founder Adam Arrigo in a statement. “Part film, part concert and part art installation, the show explores themes fundamental to immersive technology, such as the relationship between isolation and social interaction in the digital world. It’s far and away our most ambitious endeavour to date.” It is – both visually and sonically – highly impressive and hints at a future for music to be properly woven into the VR experience rather than, as is too often the case, crowbarred in.

It is all still early days here, but hopefully the creative pace is being picked up. Possibly, just possibly, this could be a new type of formatting for albums that warrant it – the standard edition and the VR-centric mix.