The latest Pink Floyd megaboxset is The Later Years which, as the title suggests, covers the final albums of their careers after Roger Waters had exited the band. Hardly their most prolific period, it spans a mere three full studio albums stretched over almost three decades (A Momentary Lapse Of Reason from 1987, The Division Bell from 1994 and The Endless River from 2014).
For the boxset, Rhino UK commissioned Warner Music Group’s Firepit Technology to create Instagram and Facebook AR filters based on artwork for the three studio albums as well as live album Delicate Sound Of Thunder and live compilation Pulse.
Using the filter, you can bring the artwork from each album to life – so that means having the giant metal head sculptures from The Division Bell appear in your office, the hospital beds from A Momentary Lapse Of Reason pile up on your street, the cloud sea from Endless River envelop your local coffee shop or the man in the lightbulb suit from Delicate Sound Of Thunder appear in a hardware store – as audio clips play. Best of all is the filter for Pulse which, when doing a selfie, fires the “world rolling round an eyeball” imagery out of your own eyeball. This follows on from a similar AR experience that Sony, who controls the band’s releases in the US, developed and launched just before Christmas using WebAR platform 8th Wall, which works via web browsers rather than dedicated apps.
The filters are tremendous fun to use but we’d also love to see ones from deeper in Pink Floyd’s catalogue – including the terrifying headmaster from The Wall, a furtive figure raiding washing lines or a bicycle with a basket, a bell that rings and things to make it look good…