Ahead of the launch of the ‘Drogba (Joanna)’ single, we’d analysed Afro B’s audience and saw that his fanbase was building in Sweden. With this in mind, we put together a remix of his previous record, ‘Pull Up’ featuring Aden & Asme, which became gold in Sweden and prepared the Swedish fans and gatekeepers for Afro B’s next single ‘Drogba (Joanna)’. On the launch of ‘Drogba (Joanna)’, the record was playlisted across Swedish platforms. At the same time, Swedish fans started sharing the record and creating dance content on social media.

In addition to this, we’d created dance content with popular dancers within the Afrobeats’ core community and one of these clips became viral. Thanks to these, the record started building its own life online with many dance clips coming from around the world.

To better hit these territories, we decided to create remixes with local artists across the key diaspora territories, specifically focusing on Sweden, Netherlands, Ghana, Nigeria, the US and France. We saw the record started picking up across all the underground Afrobeats scenes so we decided to create another remix with WizKid so it could cross over to the mainstream market while still keeping the DNA of the track. ‘Drogba (Joanna)’ then took off in the US, where we implemented a US radio campaign very quickly which helped cementing the song in the American market. We also wanted to make the record more recognisable amongst the US market, so we remixed the track again with French Montana, which pushed the record further.

The single peaked at #13 on the airplay charts and it has reached over 150m+ streams globally across all DSPs.