When two separate acts concurrently build their marketing around social gaming, one wonders if there’s something in the water at the moment.

First up, Rick Ross is claiming to be the first artist to get their own “instant game” on Facebook with the launch of Port Of Miami 2: Born To Drive. (This is timely as Facebook created a dedicated gaming tab back in March for such games.) It’s there to promote his Port Of Miami 2 album, the imaginatively titled follow up to 2006’s Port Of Miami.

It’s a simple enough idea where you have to race a car around Miami as his music blasts in the background, the aim being to top the global leaderboard, collecting symbols that make your vehicle temporarily faster or even crash-proof. There is also a voiceover that tells you his new album is out now that is obviously there for promotional reasons but ends up being a bit distracting and thereby risks undoing the whole point of the game.

Next is Major Lazer slipstreaming Marshmello with a Fortnite partnership. They have remixed two of the tracks that players will hear in the Fortnite “lobby” (‘Default Vibe’ and ‘Default Fire’), but the more interesting (and potentially lucrative) part is the creation of a series of Lazer-centric virtual items, including a dedicated “skin” (i.e. a player character), a Fortnite dancing “emotes” (the beating heart of the game’s appeal and viral impact) and add-ons like a Lazer Axe, a Lazer Blast and Lazer Wings.

All the pack items cost 3,300 V-Bucks (where 1,000 V-Bucks equals around $9.99), so it’s no surprise acts want to muscle in here. Major Lazer also got involved in the launch of the pack and remixes, streaming a live Fortnite game with pro gamer Dubs.

What are the benefits? Going with Facebook gives musicians an element of cut-through but Fortnite dangles the carrot of significant monetisation. We wonder which one acts will push to be involved with.