Vinyl is everywhere. Vinyl is the new streaming. Vinyl is the new downloading. Vinyl is the new cassette. (Sorry, the tape has its own revival.) Vinyl is the new… vinyl? This is the long way round to say that vinyl is a bulging money pit at the moment and everyone is ensuring their albums get the LP treatment and that limited edition coloured vinyl is reaching ubiquity levels on D2C stores.

So surely vinyl is due a shake up. Something new? Yes. Something different? Of course. Something audacious? Maybe…

Step forward the Jonas Brothers and their latest marketing wheeze – the Jonas Vinyl Club. It is very on-trend, the whiff of the zeitgeist thick in its nostrils. Vinyl? Tick. Fanclub? Tick. Subscription? Tick. $399 for basic membership and $599 for the premium tier? Tic… hold on a minute! FOUR HUNDRED OR SIX HUNDRED DOLLARS? Let’s see what you get for that.

It’s all the albums (as a group and as solo acts) on vinyl for the first time. So that’s 18 vinyl records (plus “exclusive extras”) – which works out at eight albums and 10 singles. Plus there are posters and photo books thrown in. At the $399 level, you get the lot across four shipments if you pay everything up front (with free shipping if you are in the US) or across 12 shipments if you commit to $33 a month for a year (but you’ll have to pay shipping). If you have the funds, then the $599 deluxe tier gives you all of the above but you get all eight albums in “exclusive vinyl color variants” as well as five more exclusive albums and singles on coloured vinyl along with a nice storage and display case. If you pay $599 up front, you’ll get it all in four instalments (with free shipping), but if you pay $50 a month (so $600), you’ll get it all across 12 shipments (but you’ll have to pay for shipping).

If you are a fan, this is obviously highly desirable. But we are still boggling at $600 for the exclusive tier. Yet a note on the dedicated site a few days after it went live suggests all 1,500 premium box sets were close to selling out. So, while you might bristle at the price tag, you cannot accuse them of over-estimating their audience.