In the 1960s, banging out two albums a year was the norm. Even by the 1980s, an album a year was standard practice. But by the 1990s – coupled with the rise of the CD and expectations that acts must fill all 73 minutes of the disc – albums started to appear every two or three years. In the streaming age, however, the very notion of an album is starting to feel archaic for many acts.

Defiantly swimming against the tide, classical composer Ludovico Einaudi is planning to release seven albums in seven months this year. Those with a long memory will recall The Wedding Present releasing a single every month in 1992 or Ash doing 26 singles (one a fortnight) between October 2009 and September 2010. But seven albums in seven months is massively raising the productivity bar here.

The timing of all this is very interesting because at the start of March, Einaudi was named as the most successful classical artist of the streaming age – with Decca Records reporting that his works have been streamed over 2bn times and that he has 3m monthly listeners on Spotify who collectively generate over 1m streams a day.

His new seven-album project is called Seven Days Walking and the first album, Seven Days Walking: Day One, is released on 15th March, with Seven Days Walking: Day Two to arrive in mid April and so on until September, culminating in a box set of all seven albums.

“I decided to thread them all together in a sort of musical labyrinth, a little like stepping inside the twists and turns of the creative process, to understand how a musical idea can develop in multiple directions, and changing once again at the moment in which it is heard,” said Einaudi of the project’s overarching concept.

Given his music appears on multiple mood-based playlist on Spotify (and other DSPs) like Peaceful Piano (with 5m followers) as well as just about every classical-themed playlist going, this bonanza release schedule will ensure he is even more front and centre here than usual.