Steve Aoki

Overview

EDM superstar Steve Aoki is not quite boldly going where no one has gone before – especially after Marshmello’s strategic invasion of Fortnite at the start of February – but he is appearing in the Star Trek Fleet Command game as a playable character.

Retitled as Officer D’Jaoki (DJ Aoki – do you see?), he arrived in the game on 11th February as a Romulan officer. (For those not fully au fait with Start Trek, Romulans are extraterrestrial humanoid species and they date back to the William Shatner era of the show, first appearing in a 1966 episode; so this is digging deep into the show’s esoterica.)

“This is a dream!!,” tweeted Aoki on the announcement of the deal, leaning heavily on the exclamation mark. “I’m a character in the @startrek @ startrekfleetcommand game. Play me and battle foooools!!”

It makes an interesting change from his normal way to “battle foooools” where, at his shows, he has a giant cake delivered on stage and then hurls it at the crowd. That said, he did have to settle a legal action at the end of 2017 after Raymond Collins, who was in the audience at one of the DJ’s shows at Hakkasan in Las Vegas, slipped on cake on the floor and banged his head. His gaming avatar is less likely to find itself on the sharp end of a lawsuit.

Bleeding Cool reports that Aoki is one of only a handful of people to make a cameo in the game “even though most of them are from the series like Chris Pine, Zoe Saldana, and Zachary Quinto”.

As the old argument goes, two is a coincidence but three is a trend. So given the huge marketing impact and ability to reach whole new gaming audiences as well as the potential to make money (as Marshmello did with the selling of “skins” inside Fortnite: Battle Royale), we can expect more DJs to find ways to move their virtual selves into games. David Guetta appearing in a reboot of Horace Goes Skiing or Calvin Harris doing a live set in Frogger? Don’t rule it out.

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