With such powerful narratives, each track on the album has a bespoke piece of artwork to accompany it. To exhibit these, we hosted Ghettsibition at Kachette (300 cap.) in Shoreditch for two days across album launch with the ambition to take this on tour with Ghetts, regionally and internationally, in 2019.
Alongside the artwork, archives from Ghetts’ memorabilia including legendary outfits and his quadbike were exhibited. We also recreated Ghetts’ childhood bedroom and projected unseen footage from over the years.
The promotion of the Ghettsibition enabled all our teams to engage with partners across online and offline, bringing to life the album campaign with this visual narrative. We were able to work with all DSP partners and create fantastic content for socials and fans to engage with. A fantastic way to fully realise the incredible piece of art Ghetts and his team created.
-8.1m streams to date (late November 2018). We aim to hit 10m by the turn of the year.
-UK album chart #30
-Social media growth up 30% over the campaign
The key learning is that with incredible creative from the outset aligned with an incredibly collaborative artist and management creative team opens so many doors to deliver significant impact at media/retail/socials across the board.
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