Summer Of Sigala streaming and socials campaign objectives:

• To grow Sigala’s Spotify followers to 600k by the end of the campaign
• Increase engagement on Sigala’s social channels
• Maximise and extend Sigala’s reach by working with featured artists
• Increase general awareness for Sigala, a key focus of building the profile for any producer/artist.

To kick start the Summer Of Sigala, we threw an album launch party to announce the Brighter Days album and flew 100 people on Sigala Airways for a 24-hour party in Ibiza. The guestlist included the album’s featured artists, songwriters, fans, influencers and supporters – and they all enjoyed a beachside party at Tatel Hard Rock and an after-party at Ibiza Rocks. (The flights and hotel rooms were paid for by Sigala himself as a thank you to everyone who contributed to the album and the venue was provided for free so the marketing cost to the label was zero.)

We live streamed Sigala’s DJ set teasing album tracks on Facebook and guests documented their experience on social media using #SummerOfSigala.

At the start of the campaign, Sigala did not have enough official tracks released to trigger the creation of a This Is Sigala playlist on Spotify, so it was important for us to own the editorial voice on the platform.

We created two clear playlists on Spotify: Summer Of Sigala was an artist-curated playlist comprised of pop-leaning dance tracks for Summer; the second was Brighter Days Radio, a radio-style show (with vocal idents) focusing on Sigala’s catalogue intended to keep listeners streaming for a longer period of time.

The Summer Of Sigala playlist was the start of our playlisting activity, alongside the SigalaLand Ibiza event and social media branding/messaging, this playlist was one of the key assets used in communicating that this was the start of Summer Of Sigala and was pushed prominently on socials.

For Brighter Days Radio, we created a series of three radio show-style playlists, each with purpose-created liners from Sigala. Each episode introduced the current focus track and also teased the featured artists on upcoming singles. The prime example being Sigala teasing The Vamps feature weeks ahead of the official announcement.

We partnered with Amazon to create an exclusive takeover of their flagship dance playlist, Ultimate Summer Dance Anthems. Sigala took over curation duties for the playlist and it was advertised on a number of outdoor sites across the UK and was featured heavily across Amazon’s websites and services.