Spotify was identified as the fanbase’s key consumption platform via our collected audience insights and consumption data –and including them as an integral part of the campaign from the launch helped us strengthen and develop Ingrooves’ and the band’s relationship with Spotify.

Spotify were particularly happy that we were working with them in a way that innovated upon their usual partnership methods and in a way that would appeal to the playlist followers. INgooves also used some of their Spotify ad allocation to push the playlist, with ad creative coming from the band themselves. The band called upon some of their counter-culture influencer fans (gamers, Kat Von D, horror movie blogs etc.) to help spread the word of the competition and playlist takeover – helping to drive organic engagement and present them to new, relevant fanbases and drawing them into the world of GUNSHIP.

Using the data gathered from the campaign launch, we were able to optimise and hyper-target the album pre- order launch and help them accurately target the different segments of their fanbase, helping to maximise revenue opportunities and ease the path into the pre-order and pre-save. With the fanbase now used to interacting with the band; the next stage was to assemble a UGC video for the band’s next single – in which fans were to record their scenes from Eighties movies – these submissions were turned into GIFs on the band’s Giphy so fans are able to use themselves in conversations & share their personalised content over messaging apps, comments and so on.