In the past, we’ve profiled TuneMoji (the app that lets users send GIFs via messaging platforms with audio attached) and its partnership with Snapchat and incorporation within the transitory photo-sharing social app.

The deal came on the back of TuneMoji’s recent appointment of former Musical.ly exec Alex Hofmann to its advisory board, having taken investment from the likes of Sean Parker and Will.i.am, bringing its total funding to date to $6.2m.

It is clearly building a head of steam as we approach the end of year by naming dance act and producer Jonas Blue as its first “UK brand ambassador”. But it’s not just about him as Cardi B is also the first act to get an official artist profile within the app.

There’s a competition tied into Jonas Blue’s semi-eponymous debut album, Blue, that came out on 9th November.

To tie in with the TuneMoji appointment, he tweeted: “Create your own #Tunemoji from any track from #Blue and I’ll choose a winner to receive a special prize!”

What that special prize will be has not been made clear, but this clearly ties in with GIF culture which is a key currency among young consumers. TuneMoji claims to have “a growing audience of 20 million users” but precisely how engaged they are is not something the company is talking about publicly.

At an event in London earlier this month, TuneMoji CEO James Fabricant said that “82% of sharing happens on dark social apps” and his company was keen to have music high in the mix here, especially now it can incorporate tunes into its GIFs.

“People use music as an expression; we use social media as an expression,” he said. “And to not have the two together was quite unbelievable. But to now have them coming together is great as an artist.”