The Ultimate Weekender consisted of six shows in three cities over one weekend. These weren’t just any shows; Example was going back to the venues he started in and playing intimate gigs for his biggest fans. As The Ultimate Weekender was about the fans, our aim was to come up with a money-can’t-buy prize and give back to the fans who have supported Example the most.

Fans who wanted exclusive pre-sale access to tickets needed to sign up to Example’s newsletter via Crowdsurge to receive the ticket link. When contacting the fans with the ticket link, they were also given the chance to enter the competition to win a place for them and a friend on The Ultimate Weekender Fan bus. Twelve winners were picked up in London at a secret location and put through The Ultimate Weekender initiation before being taken to the first of six shows in London. The bus then took fans to the remaining five shows in Manchester and Glasgow – stopping off to take part in challenges along the way. People that followed the official account were also given access to decide who received forfeits via a Twitter vote.

The trip ended in Glasgow with a trip to Nando’s with Example himself before the final show. All in all this was a massive success, not only among the fans that came along but across the whole fanbase.

The Ultimate Weekenders became overnight celebrities in the fanbase, with people noticing them at venues and trying to sneak onto the bus and join in the fun.