THE CHEMICAL BROTHERS

Overview

Interactive visualiser to listen to the new Chemical Brothers album on Spotify, using mobile WebGL combined with the Spotify API (which has never been done before). Three key functions: l Listen to a sampler of the album whilst controlling the trippy visual in the background l Create your own ultimate Chemical Brothers playlist and save/share it l Timeline of historic singles/albums All of it was perfectly optimised for mobile.

Key Learnings

l 16k visits
l 1 minute 15 seconds average dwell time
l 4,306 streams of the album samplers l 994 playlists shared
l 2,856 visits to timeline
l 38% bounce rate I’ve used the Spotify API for more interesting album samplers in my marketing activities this year. The API itself is vast and intricate and the possibilities are seemingly endless. We were particularly proud of how this worked on mobile. It pushed the boundaries of Web GL in mobile browsing as well using your device’s accelerometor.
Credit to Grant at NEU for building it.

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