SECRETLY GROUP

Overview

Dead Oceans, Jagjaguwar and Secretly Canadian — the arts and culture triumvirate otherwise known as Secretly Group — have put together Secretly Society, our spin on a classic, and recently revitalised, format: the record club. Secretly Society is super simple.

One record, in a members-only, exclusive vinyl color, shipped monthly to each subscriber’s door. Sign up for three, six, or 12 months and receive Angel Olsen’s magnificent album MY WOMAN on clear vinyl in September and Preoccupations’ post-punk ripper selftitled record in lovely taupe for October. After that, expect a mix of new artists, established vets, and top-notch represses from our timeless back catalogue.

With 20 years in the rearview, we set out to build a record club that is big, broad and straightforward – a place for every fan. Then we called it all “Secretly”, which remains, we hope, a charming misnomer. The secret is out, shoppers.

Key Learnings

Special edition LPs sell out fast. We have sold 100% of every monthly exclusive item.

Key Metrics

Project Budget

Target Age Groups

Demographics

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