With the release of 2014’s White Noise, the Boston-based PVRIS arrived with a sound and vision all their own, which captured audiences globally. The campaign saw the band perform on Jimmy Kimmel, Carson Daily, BBC Radio 1 and grace numerous magazine covers worldwide, plus amass 60,000 album sales in the UK, granting White Noise silver status. The pressure was on when it came to planning their highly anticipated second album – All We Know Of Heaven, All We Need Of Hell.

The 2017 follow-up is named after a line in a poem by Emily Dickinson and deals with the powerful duality between life and death as well as love and hate – themes which run deep through the 10 tracks of All We Know Of Heaven, All We Need Of Hell. The campaigns imagery was driven by singer Lynn Gunn herself and back in April we began to tease the upcoming album announcement via Victorian-style funeral cards sent directly to fans through the mail. The online buzz became a frenzy, with fans speculating exactly what these teasers were about, and many a fan theory popped up online. We officially announced at the beginning of May, alongside the dropping of a brand new track, ‘Heaven,’ which premiered on the Radio 1 Rock Show with Daniel P Carter, meaning the campaign was set in full motion. The following singles, ‘What’s Wrong’ and ‘Winter’, received great support from Radio 1 and each saw the band spend a number of weeks on the B-list, plus playing sessions for Clara Amfo, Annie Mac and Daniel P Carter as part of the Radio 1 Rock All Dayer.

PVRIS are a band with a beautiful visual aspect to their music and we have made sure to carry that through with press from White Noise into AWKOHAWKOH. This is reflected from the videos, to artwork, merchandise, street marketing, posters, teasers and live production. Our numerous magazine covers around album launch were based around light and dark in the form of death cards, mirroring the reflection/water from the artwork or a more muted stylised shoot. It was very intentional to have everything reflect the artists’ ideas for the album. We have been fortunate enough to not just be on the covers of rock magazines, but to straddle high-end fashion with Lynn Gunn, indie titles and broadsheets.

PVRIS’s live show continues to grow internationally, seeing the band play alongside the likes of Muse and Thirty Seconds To Mars in the US and play the main stage Reading & Leeds Festival in the UK the weekend the album was released. The crowds they play to are continually growing and this autumn sees the band complete a sold-out UK tour playing their biggest headline shows to date, finishing with Brixton Academy in London.