In anticipation of Maroon 5’s new album, Red Pill Blues, Fame House executed several unique and custom digital activations to spread the word.

The first big moment around the album centered around its first single, ‘What Lovers Do’ feat. SZA. To celebrate the single, Fame House created a custom image generator landing page (https://whatloversdo.maroon5.com/) where fans could complete the sentence “______ is what lovers do” and then share their responses to their social media via an image generated with their answer. Fan responses with the hashtag #WhatLoversDo were then displayed on a fan wall on the landing page.

Next, Fame House launched a new microsite (https://redpillbluestour.maroon5.com/), announcing the album’s accompanying upcoming tour. This coincided with the launch of the album pre-order that included unique product bundles, including a custom Red Pill Blues lithograph where fans could upload a photo of themselves to be printed directly on the lithograph next to photos of the band (https://shop.maroon5.com/designer.html).