In early 2016, after recording an album he was proud of, Bruno Major was sadly dropped from his major label home. A proficient and prolific songwriter, Bruno decided to write, record and self-release a song a month under the title A Song For Every Moon.
The first song of that series, ‘Wouldn’t Mean A Thing’, was taken to the Spotify team in August 2016 and found fans amongst Spotify’s editorial team. The track was added to a number of playlists in both the US and UK and started an artist story that would run for the next 12 months and continues to grow. Bruno’s next 11 releases went from strength to strength each month and, in April 2017, he passed 10m streams. Since that point, one track, ‘Easily’, has surpassed 10m streams on its own and is now edging closer to 20m. Bruno’s total streams on the platform have also gone past 40m.
Throughout the campaign, Bruno’s team partnered with Amsterdam-based illustrator Robert Shuttz to create a visual language based around the cycle of the moon that, on the final release, served to pull all of the pieces together. Spotify then worked with Shuttz to take this vision and place it on billboards across London and online. Once Bruno had the huge success with his streaming, the next challenge was to translate the streaming audience into a live audience. Partnering again with Spotify for a pre-sale, Bruno announced shows in New York, LA, Berlin, Amsterdam, Paris and London, which all went on to sell out, some close to selling out on Spotify pre-sale alone.
A special year required a special performance – so, once again taking the moon as an influence, the whole team worked together to create a performance in London’s Royal Observatory for 70 of Bruno’s biggest listeners on Spotify – arriving at the Planetarium, the fans were given a full Planetarium show accompanied by Bruno playing a 40-minute set and meeting fans afterwards.
Independent artist with all rights retained, self-released through his own label, July Records, and distributed by Kobalt. Sold-out performances in the US, UK and across Europe. 45m total streams on Spotify with an average of 1.5m monthly listeners.
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