Dare To Discover is a global campaign delivered in the form of a digital content series through which Deezer encourages people worldwide to celebrate diversity and change. It follows unique individuals around the world who share how music has inspired, motivated and, ultimately, changed their lives. From bullying and depression, to the after-effects of terrorism and violence, Dare To Discover aims to defy stereotypes and embrace individuality and diversity by taking viewers on an honest, personal music journey that shows how music is a universal language for us all.

As people can often be grouped according to appearance and demographic, an important part of Dare To Discover is its specific focus on how “one size does not fit all”.

By challenging the typical stereotypes of those involved in music and embracing change, Deezer’s campaign shines the spotlight on the Bearded Dame Harnaam Kaur, who has learned to love her body, including the excess facial hair that she has as a result of polycystic ovaries. We learn that the journey to acceptance was not an easy road for Harnaam and that the gritty and raw sounds of grime music helped her to gain the confidence that she needed.

Over in the US, we meet Sammy K, an Orthodox Jew who combines his love of Judaism and rap to help him start an unexpected musical journey inspired by the loss of a friend through a terrorist attack.

The social reaction to the campaign has been outstanding, with large amounts of comments and interactions on Facebook, particularly around the importance of embracing our differences while showing admiration for Harnaam and Sammy K.

As a result of the videos connecting emotionally with viewers, Harnaam Kaur, The Bearded Dame’s video achieved an astonishing 1.4m total views and 4.75m impressions across all social channels in the UK. Similarly, Sammy K’s video achieved 1.42m total views and 3.97m impressions within the US, which demonstrates how well the campaign resonated with people from around the world who have their own personal connection to music.

The media and press worldwide were also engaged with the story, with top UK titles covering Harnaam’s story, such as London Evening Standard, The Drum and The Metro and Atlanta Jewish Times covering Sammy K’s experience, seen by over 147m readers and it is soon to be aired on a US TV channel as part of its programme schedule.