Reflecting on a year of division, the Electronic Dance Music events company Disco Donnie Presents wanted to highlight the shared love, respect, and passion that fans bring to their electronic music events. With this in mind, Fame House developed and executed the Celebrate Together(ness) campaign, which featured fans who bring these values from the festival out into everyday life.

In conjunction with Disco Donnie Presents, Salvador Charlie Design and Usability Dynamics we created a microsite asking fans to nominate their friends who inspire them with their selfless and friendly acts of kindness. The campaign expanded beyond digital, with on-site video booths available at two of their summer festivals for attendees to nominate their friends’ good deeds.

We expanded on the traditional festival aftermovie by creating special Celebrate Together(ness) videos as well, highlighting on-site stories and sharing them across channels. After over 500 qualified entries, we promoted our favourite stories across social media with a voting mechanism in place to allow fans to choose their own favourite. One grand prize winner and a friend were chosen to receive the ultimate VIP experience – flights, hotels, a backstage tour, merchandise and dinner with Disco Donnie, the company’s CEO and founder. We also gave these fans a GoPro to help us shoot one final video documenting their experience.

By appealing to values which are core to the dance music scene (love, unity, acceptance) we saw a strong response from fans when the campaign was launched.