Spanish singer Blas Cantó has been working on his “new self” to make a colourful and powerful comeback today, following two years of darkness. That is why we decided to present his current project through a sensory experience that would take people from the darkness to the new colourful image of the artist. We wanted to play with the senses and the meaning of colours.

We created a path throughout the different spaces in our creative hub in Madrid, The Music Station, where people had the possibility to explore the different pieces of the project. Upon their arrival, we made everyone put on a sleep mask which represented the darkness of the start. We led them to a yellow room with a lemon smell. The yellow colour represents energy and creativity, so we explained to them the visual part of Blas’ project. The photos, the style…

From that first stop, we went to pink, the colour of sensibility and emotion. And what better than music to get emotional? A space where the press, besides tasting a pink tequila shot, could enjoy listening to three songs of the artist in our extraordinary Dolby Atmos studio.

The trip continued to our own calming paradise inside our hub: the Green Room. The represented colour was green, which brings us harmony, renovation, and calm. In addition, we associated that space with the touch, giving people a present of a little cactus with an inspiring quote from Blas himself. In that space, people had the exclusive opportunity to enjoy the video of his new single ‘El Bueno Acaba Mal’ (‘The Good Guy Ends Bad’).

To conclude this sensory trip, the last stop was blue, the colour of honesty and freedom, in our showcase room. The most appropriate place for Blas to show up and speak about his project, transformation and perform three of his new songs.

The event was repeated for two days, one of them exclusively for the press and one for influencers.