With the band’s growth across socials and streaming during the pandemic, following the release of their debut album, Supernova, we wanted to support that growth across the DSPs and explore further integration with the services beyond editorial playlisting, help the band engage with their fans in new ways, introduce the band at retail, embed the band at UK radio and establish them as the pre-eminent new rock band in the UK.

We launched the first single from the album campaign as Radio 1’s Hottest Record In The World with Clara Amfo whilst on tour with Bring Me The Horizon and the band were made Future Artist of the Month with Jack Saunders, alongside the global Equal Campaign with Spotify, which saw the band on a billboard in Times Square in New York and being announced as one of Amazon Music UK’s Artists to Watch 2022.

We launched the second single in February 2022 alongside the album preorder, which included a D2C campaign with fan-specific merchandise drops and also indie record store exclusive LP variants and a Rough Trade exclusive LP variant. The band toured the UK and Europe featuring their largest sold-out show to date (Heaven in London) and a tour with Yungblud.

Over the following four months, the band became a mainstay across DSPs, with high profile editorial inclusions and playlist covers, partnering with Spotify for the relaunch of the Misfits 2.0 playlist which included organic social content and TikTok sound use, partnered with Apple Music with a spatial audio mix of the brand new album and launched a series of in-stores across the UK for the retail push. Further UK and European shows and a debut North American tour were also put on sale.

Culminating with the album release on 17th June ahead of three Glastonbury performances, Nova Twins were featured on billboards with Spotify and Amazon Music, received critical acclaim with five star reviews from NME, The Telegraph, DIY, Dork, Upset and four star reviews from The Guardian and Kerrang! magazine. They also secured their first ever charting album, hitting #27 in the UK Album charts and #1 on the UK Rock Chart and #2 in the UK Independent Chart.