Bicep

Overview

24 March 2020 – standalone single ‘Atlas’ released / Annie Mac’s Hottest Record

3 April – ‘Atlas’ 12” release

24 August – Global Livestream I on sale

11 Sept – Global Livestream I broadcast and invited core Bicep fans to WhatsApp groups

6 October – Isles album announcement, ‘Apricots’ on DSPs, ’Apricots’ video, Annie Mac Hottest Record, Spotify Fans First Exclusive,Vinyl

6 November – ‘Apricots’ bound to an official hashtag challenge on TikTok and promoted as a recommended song to their creators

17 November – ’Saku’ on DSPs, New Music Daily Premiere, livestream announcement and Spotify Fans First ticket mailer

7 January 2021 – ’Saku’ video release 12 January – ’Sundial’ single release 13 January – Instagram filter launch 22 January – Isles album release, projections powered by Amazon using fan-generated content from the Instagram filter (projected in Shoreditch, Mac Belfast, Barbican, Tate Modern)

17 February – ‘Lido’ video release

26 February – February global live stream II performed at Saatchi Gallery in London and broadcast across five time zones

26 March 2021 – Headline BBC 6 Music Festival at Alexandra Palace

9 April 2021 – Bicep Altar playlist takeover on Spotify

20 April – Isles (Digital Deluxe) released

30 April – Apple Music Playlist Takeover

11 May – BRIT Awards (2 x nominations)

28 May – Radio 1 Big Weekend DJ set

21 October – Isles Dolby Atmos release on Amazon Music

21 January 2022 – Isles – Dolby Atmos release on all DSPs

Key Learnings

Chart positions

• #2 UK, #2 Ireland

• #12 US Billboard Dance/Electronic

Albums Chart + others

• #3 Belgium

•#8 Germany

•#12 Australia

•#5 Spotify Worldwide Charts

 

Bicep were nominated for two BRIT Awards for British Group & Breakthrough Artist.

Isles has approximately 70m streams across Spotify, Apple Music, SoundCloud and YouTube.

 

Spotify stats

• 52.5m album streams to date (standard + deluxe)

• 1.74m global Bicep streams on 22 January – their biggest streaming day ever on Spotify

• 137% increase in monthly listeners

• 70% increase in followers

• 229% increase in streams per day

 

• 11,000 pre-adds just on Apple Music

• Instagram filter had 1m impressions

• Strong D2C sales – 9,000 music sales on Bicep, Bandcamp and Ninja

 

Tune stores

Key Metrics

Project Budget

Target Age Groups

Demographics

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