On 20th September, Primary Wave Music announced its one-of-a-kind marketing collaboration with the global streaming service Tidal as it continues its year-long celebration of 15 years in business.

Tidal has rolled out three exclusive Primary Wave Music playlists – Primary Wave Essentials, Covering Primary Wave, Sampling Primary Wave – on their platform. Streaming today, all three playlists feature songs from Primary Wave’s extensive publishing catalogue, as well as songs released by artists across the company’s talent management roster.

The Primary Wave Essentials playlist is augmented with exclusive audio commentary from Primary Wave Music’s CEO and founder Larry Mestel. As part of the collaboration, Tidal is also featuring Essentials playlists from a slew of Primary Wave artists on their homepage as well as across all their marketing channels.

This partnership marks the first time that a major DSP has highlighted a music publisher in such a prominent way, having only focused on iconic record labels in previous collaborations.