Rêve debuted as an artist in June 2021. Through the release of three singles in four months, she has reached over 4.6m streams to date and over 92,000 new followers across major social platforms.

Although Rêve specialises in dance music, her artist brand allowed us to tap into multiple audiences. Rêve loves dance music, horror, fashion and astrology. It was easy for us as marketers to position her in front of relevant audiences to determine what would resonate best: the dance, gaming, horror, LGBTQ+, astrology and fashion communities.

‘CTRL + ALT + DEL’ is our focus track and is the track that is resonating best with new fans. ‘CTRL + ALT + DEL’’s story started with a FIFA sync – it is the song that plays as the new FIFA22 game loads. Shortly after, our radio team was able to land over 30 adds to Canadian radio for ‘CTRL + ALT + DEL’. To maximise on this sync and radio placement, our team shifted marketing focus to one of the previously mentioned audience targets: the gaming community.

Our goal was to find the parts of the internet that the gaming community lived. We shifted our content creation for Rêve’s TikTok and geared it towards gaming targets.

In Canada, ‘CTRL + ALT + DEL’ was algorithmically placed on the Recommended tab that generated 2,000 creates in the sound. We followed up with a TikTok influencer campaign that attracted gaming TikTokers, targeting Mexico and Argentina – two territories where the track is resonating on TikTok. As a result, Rêve gained 88,000 followers in two months.

On Reddit, we found subreddits that cared about FIFA and posted in them; resulting in Reddit being the third-highest external traffic source on the music video.

On YouTube, we commissioned FIFA streamers to shoutout ‘CTRL + ALT + DEL’ and saw UK viewers organically search ‘CTRL + ALT + DEL’ on Spotify. We hosted a FIFA22 contest, advertised in the mobile game and pitched for relevant gaming playlists on DSPs.

Rêve was recently placed in YouTube, Amazon, and iHeartRadio’s rising star programmes.