Birdy toured Asia for the first time earlier this year, starting in Tokyo, then moving through Korea, Hong Kong and Taiwan, finishing in Singapore. To celebrate, we worked on some fan initiatives to really make some noise and make sure that her fans are well aware that she was going to be in their market. A

fter teasing the #BirdyHunt all week with various designed gifs and an announcement from Birdy herself, the first location was revealed to be Tower Records in Toyko, where we left a signed origami bird with two tickets to her Tokyo show for fans to find. We then replicated this across each country that she was due to visit on the tour and the fan reaction was incredible, with one fan finding the origami birdy and tickets in less than 10 minutes.

We also created a set of Birdy emojis specific to the Asian market. These were available to download through the IMOJI app and were free for all fans to use. The designs, some of which are animated gifs, have been collectively downloaded over 33m times.

The morning before Birdy flew to Shanghai we set up a surprise performance at Tsim Sha Tsui, with the beautiful Hong Kong skyline and Victoria Harbour in the background.

This was the first Facebook livestream in Asia with an international Warner artist – and the reaction was amazing. Some stats from the Facebook live stream: we reached over 1.8m people, over 1.9k people shared the post and there were 30k reactions to the post as Birdy’s Facebook page likes soared.