In December 2016, we launched 24 Days Of Blossmas, a digital advent calendar incentivising fans to get into the Christmas spirit and create heat about Blossoms online, alongside promotion for their eponymous debut #1 album.

For 24 days throughout December, a door was opened and a unique prize released, encouraging fans to sign up with their email address to be entered into the sweepstakes.

Prizes included a personal Christmas video from the band, tickets to sold-out shows, a Christmas card handwritten by the band and signed bundles. We also created bespoke Christmas-themed assets to run on social media on each day of the activation, giving people the chance to share these unique opportunities with their friends.

We gained over 3k new sign-ups to our email database, achieved 427k reach on Facebook and 20.1k reactions/shares across the campaign, as well as a +7.3% increase in Spotify streams over the period.

Just a month later, Blossoms were nominated for the Best British Breakthrough Act at the Brits, inspiring us to run an original and fun voting campaign in true Blossoms style. Guitarist Josh Dewhurst became the lovable face of the campaign – the “working class hero”.

We created our very own political campaign, including badges, rosettes and campaign posters – even pushing out a political broadcast on Facebook in the week running up to the awards.

The support was incredible, including promotion from Stockport Council (where the band are from). We gained 500 new sign-ups to our database, 1.2m reach on Facebook across the campaign and a 35.4% increase in Spotify streams.