In celebration of Bob Marley’s 75th Birthday on 6th February 2020, we put together a 14-month campaign from January 2020 and going through February 2021 with our largest artist franchise campaign ever.

The entire Marley family and estate were onboard to promote this with us all year, with a specific theme every month. We made our largest content creation commitment ever with 24 videos, comprised of 14 official music videos, to complete the greatest hits album Legend as a video album and a 10-part original content series entitled Legacy.

We had partnerships with EA Games and their FIFA Soccer game, with the ability for FIFA game fans to download a Marley 75 team uniform and turned that into a soccer jersey merch campaign.

We worked on the Summer Of Marley from June through August with a partnership with Vice. We partnered with the WSL (World Surf League) with a special themed Legacy episode on the importance of surf and skate culture in the Marley world with a takeover of their longboard TV event and Ziggy Marley taking over their podcast The Lineup to talk about his father’s legacy.

We partnered with CEEK for an AR filmed video event of Ziggy Marley performing his own Bob Marley 75 tribute show in June that brought the Marley 75 into fans’ homes despite no touring due to Covid.

We partnered with School Of Rock on a ‘Three Little Birds’ global kids performance with Skip Marley and we partnered with UNICEF on a global charity moment featuring a video for ‘One Love’.

All of this and much more kicked off in January 2020 with the One Love hotel at the SLS Hotel in Beverly Hills for Grammy week in LA and this will culminate with a big event planned for the week of 6th February 2021.