Classic FM ran a piece on TikTok in late 2021 around its power to break new classical artists, citing Esther Abrami, Babatunde Akinboboye and Alexander Joseph as examples of performers and composers using it to reach new audiences.

As younger classical artists come through, it is only natural – having grown up in the age of social media – that they will treat social media as being just as important to building their profile as working their way up through the ranks of a name orchestra or performing in some of the most renowned classical concert halls around the world.

Rather than seeing classical works compressed down to snackable chunks that are quickly forgotten, TikTok (when used well and smartly) can open the door for new listeners and see them step into a great banqueting hall of music.