At the onset of the global pandemic, the musicians found themselves at home, much like everyone else. For Def Leppard, this pause allowed for a moment of individual and collective reflection. Soon, the band members began rummaging through their closets, basements, attics, garages, rehearsal space, storage units and spare rooms. In the process, they uncovered countless artefacts collected over the course of 44 years since their formation in 1977. These items tell the story of the band from their perspective, so they decided to put them on display in a groundbreaking manner.
After amplifying anticipation for its grand opening via their social channels, legendary British rock ‘n’ roll icons and Rock & Roll Hall of Fame inductees Def Leppard unlocked The Def Leppard Vault in January – the first-of-its-kind digital archival museum to host the band’s greatest artefacts, memories and stories.
The band uploaded this innovative living and breathing digital museum with a treasure trove of history, including exclusive never-before-seen photos, products, video, audio commentary, interviews and more. They will continue to personally curate and regularly update this online destination as a hub for their past, present and future. It will grow with their career as they consistently add new artefacts and content throughout the next weeks, months and years.
Bringing The Def Leppard Vault to life, the rockers personally share their stories with some of their most treasured items in exclusive audio and video vignettes as well as global livestream commentary and fan Q&A events.
On the Leppard Vault, fans can explore artefacts and commentary from the band members, chat with the fan community on the forum and even shop for limited and exclusive artefact merchandise. To further expand the Vault’s offerings and awareness, we’ve launched two livestream virtual events with band members for the High ‘n’ Dry 40th anniversary retrospective and the All I’ve Got Is a Photograph collection with legendary photographer Ross Halfin.
• Site visitors (users): 500,935
• Signed-up users: 50k+
• Social engagement totalling 800k+
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