Disco Donnie Presents is a concert promoter that produces over 1,000 events a year across all of North America. Our goal was to better establish a connection between the brand and a fanbase that was spread wide and far, often unaware of Disco Donnie’s presence in the events they were attending. In an attempt to do this and connect them with their base of young, passionate, electronic music fans, we launched a mock presidential campaign for Disco Donnie featuring the slogan “Make America Rave Again”.

The online blog – www. DiscoDonnieLand.com – featured gifs, photos, and campaign slogans supporting the presidential campaign, serving as a destination for all campaign content. The online merch store – www. MakeAmericaRaveAgain.com – featured themed hats, T-shirts, pennants and bumper stickers for sale. This was promoted through online ads and organic posts. We promoted the campaign through physical installations at all of the brand’s festivals, where fans could take and post their own photos using the hashtags and share them to socials.

During July 4th weekend, we ran Snapchat Filters promoting the campaign at dozens of events around the country to raise brand awareness.

Near the election, we created graphics depicting Millennial Voting facts, encouraging fans to register to vote, as well as share why they vote using #MyRaverVoice.

The campaign culminated with a video shot at the Something Wicked festival where campaign merch was given out to thousands of fans, coupled with themed dancers on stage, creating one final fan moment. This video was used as a final push for Disco Donnie’s fanbase to vote in the presidential election.