Apoki is, apparently, “a rabbit-like being living somewhere in space” and, more importantly, is described as “Korea’s No. 1 Virtual Artist”.

Her latest single is called ‘Mood V5’ and the video for the track is being used in partnership with Sony Honda Mobility (a JV between Sony Group Corporation and Honda Motor Company) to promote the new Afeela car.

“Afeela expresses an interactive relationship where people ‘FEEL’ mobility as an intelligent entity, and mobility ‘FEELs’ people and society using sensing and network IT technologies.” We’re not exactly sure what that means, but that is how Sony Honda Mobility is choosing to describe the vehicle. (We are not Top Gear so we have no idea if any of this is actually good.)

A prototype of the car was unveiled at CES in Las Vegas in January this year but, as seems to be the way with cars, it will not actually be able to buy and drive out of the showroom until 2025.

Apoki, then, is part of the long-lead marketing around the Afeela. The video features her driving a virtual version of the car through a futuristic/sci-fi landscape as the track plays.

“The music video portrays the song’s perspective of gracefully moving toward the future together with Afeela running in a dreamy futuristic space,” explains the press release.

You need to be eagle-eyed to really spot the branding at work here (the virtual car has the name “Afeela” on a flashing display at the front, a bit like KITT in 1980s TV show Knight Rider but without the annoyingly superior robotic voice).

There are plenty of shots of the (virtual) car in action, but unless you knew in advance what it was promoting, you would just think it was a computer animation car.

Given the target demographics of Apoki, it seems unlikely they will have the disposable income to buy a new car. And, even if they could buy one, many of them will still not be able to drive when it eventually rolls off the production line two years from now.