Doja Cat is now a global superstar and the x3 Grammy-nominated artist proved this with Planet Her. Our initial plan was to cement the single ‘Kiss Me More’ (ft. SZA) at radio. We launched with additions at Radio 1, Capital, KISS and Hits and secured interviews across all these networks too.

As part of the global digital plan, we engaged the UK market with an interactive website (InterstellHER Air), a Spotify connect site that allows users to explore Planet Her. This saw ‘Kiss Me More’ reach #3 on the Official Charts and spend x11 weeks in the top 10.

Having international artists in market is the ideal; however, during a global pandemic our marketing was focused on remote promo and on-the-ground activations.

Leading up to album release, we held Zoom playbacks hosted by Doja Cat for key UK tastemakers. The campaign began with widespread outdoor and album projections at iconic London locations.

At DSPs we secured an Apple Music Hot New Album and homepage support on Spotify where she became the moststreamed female artist in a single day! At Radio we launched ‘You Right’ (ft. The Weeknd) with a Hottest Record and a co-host feature at Radio 1. She has had a single on the Radio 1 playlist for x7 months this year.

At press the album received stellar reviews from the NME, The Guardian, Clash and more. In partnership with Amazon Music and Metropolis Studios, we launched a competition for UK fans and influencers to win a chance to listen to the album in 3D Audio in an experiential space. Amazon also ran UK OOH and in-app coverage for the album.

In any Doja Cat campaign, it is essential to mention TikTok and her incredible reach on the platform. After having x5 tracks in the 10 most-used sounds in the UK, we launched #dojacat in partnership with TikTok which has over 7bn views. This gave us our next single, ‘Woman’, which has been a top 20 single for x10 weeks. The album peaked at #3 on the OCC and has spent x15 weeks in the top 10, making it one of the longestrunning tracks in the chart this year.