To promote Ghetto Gospel: The New Testament – his second studio album and the conceptual follow-up to his breakthrough Ghetto Gospel mixtape in 2007 – grime star Ghetts has partnered with MelodyVR to offer both a live show and an exhibition in virtual reality.

The live show from the Jazz Cafe in London is grist to the VR mill, something many acts are increasingly looking to offer. But the VR tour of his exhibition – or, to give it its wonderful full title, the Ghettsibition – is the real draw here.

Originally Ghettsibition was a relatively closed affair that ran for just two days last September at Kachette in East London and where fans had to enter a ballot to win tickets to attend. It was there to mark the album release and featured bespoke artwork for every track on the album as well as a playback of the album itself, a Q&A and assorted memorabilia on display.

“When we were planning Ghettsitbition, I knew I wanted as many people as possible to understand the story behind the album and the artwork,” said Ghetts in a press statement. “Being able to immerse yourself in a single moment in time, wherever you are and whoever you are, is something really special.”

Ghetts guides viewers through the exhibition, showing them the different pieces of artwork commissioned for the album on display and explaining how they fit into the overall project.

It is a simple, rather than a whizzy, use of VR and is all the better for that. Rather than bombard viewers with “immersive” experiences (which can sometimes feel overwhelming when applied to live shows), this is a more sedate take. VR gigs tend to be frenetic experiences but a gallery tour in VR is an altogether more measured affair.