A secret faction below the streets of New York, partied so hard that they unleashed Hell on Earth… and as it turns out, Hell LOVES hip-hop. Now these underground passageways are haunted by demonic revellers, with each twist and turn inspired by some of the industry’s hottest artists.

Those lost down here may encounter the fire and brimstone of THEE Hot Girl or come face-to-face with demons taking the form of Gunna’s Three Headed Snake.

This labyrinth is packed with twisting, pitch black hallways, special effects and scares, all based on songs from some of 300 Entertainment’s biggest hits. It all ends as guests stumble to the surface, through a large derelict 300 Entertainment billboard, onto a red carpet only to find themselves terrorised by a chainsaw wielding maniac… just in time for undead paparazzi to capture their terror.

Artists who were included within the theme of the haunted house (we played their music that most aligned with Halloween themes or titles, had posters advertising artists recent singles or projects). These include Megan Thee Stallion, Young Thug, Fetty Wap, Gunna, Tee Grizzley, $NOT, Trapboy Freddy, Lil Keed, OMB Peezy and Jeris Johnson.

The most compelling concept is the most important to us. “Must have” elements are three things:

• Make sure the whole experience is connected

• We need folks to leave SCARED

• Big and visible 300 branding and signage. (i.e. do you have to walk into the 0 in 300 as the entryway?)

We want a photo moment or Instagramable takeaway during one of the photos where someone jumps out to scare you. Think of a rollercoaster where they take that photo of you when the drop is happening.