For the 2018 holiday season, Fame House rebranded The Bee Gees’ socials for a series of holiday-themed social activations spanning from 18th December to 1st January, including the Family Photo Album video, a Holiday GIF Card, Holidays With The Bee Gees Spotify playlist and a Holiday GIPHY Sticker Pack. In addition, archival imagery from the band was published on Christmas Day and New Year’s Day that helped amplify the campaign to gather an impressive 41.1k total engagements and 1.6m total impressions across channels.

To kick off The Bee Gees Holiday Week on socials, Fame House published a short 20-second family photo album video on 18th December. The video featured several archival photos of the Brothers Gibb with family as if they were taken from a family photo album. In addition, audio from the song ‘Thank You For Christmas’ played in the background, resulting in 6k engagements and 221k impressions across channels.

Following the family photo album and various holiday-themed imagery, Fame House launched a Holidays With The Bee Gees playlist that contributed to the second-highest spike in Spotify listeners of all time. The songs rolled out in batches to keep the playlist fresh through the holiday season and it also positioned the Bee Gees alongside contemporary popular artists.

Given Fame House’s emphasis on the Bee Gees Instagram, Fame House launched a Bee Gees holiday GIPHY Sticker pack that paired Bee Gees branding and holiday imagery. The stickers gave Bee Gees fans the tools to celebrate the holiday season with the Bee Gees.