Homeshake is an artist who shies away from the more standard promotional techniques, so when it came to promoting his new album, Under The Weather, we knew we had to create something unique and engaging in lieu of leaning on the basics.

We collaborated with Naomi Scott to create a weather forecast app with a built-in song recommendation engine. The app uses OpenWeather’s API, or allows users to input their location manually, to find the local weather then recommend a song from the new album to match the weather they were experiencing based on mood certification.

They could then share their forecast with a dynamically created image on Twitter or Facebook as well as click through to DSP-agnostic smartlinks for the song.

The themes of the record explore mental state, mood and even the weather’s influence (the opening song lyrics include the line “feel better when it’s cold out”) and the app brings it all together in more depth than just a riff on the album title.

Thousands of forecasts from all over the globe have been generated and shared via the app with new users every day.