For Royal Blood’s returning second album, we needed to cement the band as the biggest global breakthrough rock duo.

Our campaign started leading into the release of the first single and launch of the album preorder, where we dropped a time-lapse mural of the artwork being painted by two artists, coming out with a bang by announcing the album title, How Did We Get So Dark?, the release date and showcasing the striking packshot in a bold way. The video reached over 1.6m users and was viewed 700,000 times.

The next day, we released a video of the band under a flickering light bulb, signposting the first play and revealing the single title, ‘Lights Out’, sending fans into a frenzy. All was subsequently revealed with the launch of ‘Lights Out’ as both Annie Mac’s Hottest Record and Zane Lowe’s World Record, the first time both promotional looks have happened on a track at the same time.

Leading into release, we partnered with Samsung to do the first-ever live-streamed 360 show in a completely unique set up to launch Samsung’s new handset. The video’s use across Samsung’s and the band’s Facebook/YouTube streams racked up over 4m views, exposing the band to an entirely new audience and bringing viewers into the room, to experience the visceral live performance.

A further two pieces of music were dropped leading into album – ‘I Only Lie When I Love You’ and fan favourite, ‘Hook, Line & Sinker’, both of which were launched with official videos and used as instant grat drivers to push the pre-order.

The final week leading into release, we did a video countdown of fun personality pieces and exciting live teasers, using hooks from the remaining album tracks yet to be revealed, culminating into album release.

The band found out their second studio album hit #1 in the chart, whilst on the Pyramid stage at Glastonbury, where they played third from top on the Friday to tens of thousands of fans, and boasting A-list celeb fans side of stage such as Brad Pitt, Bradley Cooper and Lars Ulrich.