Our Huncholini The 1st mixtape campaign was a hugely successful one across all departments and saw M Huncho with a top 5 in the album charts and a top 20 in the singles with ‘Pee Pee’.

Throughout both single and album campaigns, we aligned M Huncho with some of the UK’s favourite influencers and personalities. The likes of Grime Gran, Gasworks, Chicken Shop Dates, Denz & Renz, I’m Just Bait and beyond all came out to support M Huncho’s rise. In particular, Amelia’s Chicken Shop Date with Huncho was trending on YouTube for two days after its release, had many memes floating around well-known platforms such as Young Kings TV & AbdiTV and currently sits on 3.3m views on YouTube alone.

Aside from this we also took Huncho to New York to film his first ever Rap Genius piece where he discussed his track ‘Bando Ballads’. Rap Genius has 9m subs on YouTube alone and it was a proud moment for the UK grime and trap scene to have M Huncho be featured.

One of the key moments in our campaign, however, would have to be our data drive mechanic which saw us creating a stunt that led fans to believe that Hunho was running for mayor. With an aim of boosting Huncho’s database, we created a sign-up form in the style of .gov petition.

This also ran at the same time as the real 2020 mayoral elections to boost authenticity even more. Along with our “Huncho For Mayor”- branded Instagram stickers, gift boxes that were sent to influencers and our propaganda-style artwork, we posted our “Huncho For Mayor” faux petition across socials and the reaction was incredible. Within 24 hours, articles and blogs started to post about Huncho running for mayor and it was clear that this stunt had gained the reaction we were hoping for with many believing it to be the truth.

In total, we gained nearly 25k sign-ups and the stunt became a great awareness tool, really boosting Huncho’s presence within the scene. Later on, we released the music video to his single ‘Huncho For Mayor’, which also kept in line with our election theme. It currently sits on 2.9m views on YouTube. Since then M Huncho has featured in a Burberry campaign, been a guest on The Big Narstie Show, performed on the Rated Awards 2020, featured on Lad Bible’s Talking To Myself series and most importantly, has gained another top 20 album and is now a mainstream act.