Usually when the media uses the words “[name of pop star] took to social media” it is to report on some outrageous statement they have made or ludicrous beef they have found themselves caught up in. But in the case of Travis Scott, it was to give away $100,000 to fans to mark his Astroworld album going to number 1 in the US.
Fans had to respond with their Cash App username and the title of their favourite Travis Scott track. “I KNOW LIFE IS HECTIC SO IM GIVING AWAY 100k TO THE FANS. LEAVE UR CASH TAG IN THE COMMENTS W/ UR FAVORITE TRAV SONG,” ran his full message. Within a couple of hours, there were over 300,000 responses. Some suspected it was a scam and/or bluster, but Epic, his record label, confirmed it was all real.
It is not clear how many fans got a cut of this money, but Twitter posts from Scott suggest he was handing it out in chunks of $50 – which would mean 2,000 fans got a small windfall. (Side note: that’s a lot of Cash App admin to send money to 2,000 different accounts, so spare a thought for Scott’s RSI if this was the case.)
Other acts have given away money for more noble reasons. British grime artist Stormzy set up The Stormzy Scholarship last month to provide funding for four black students from underprivileged or disadvantaged background to study at the University Of Cambridge. And last year Nicki Minaj started responding to fans on Twitter by helping them with their tuition fees. Minaj, however, became embroiled in a war of words with Scott when Astroworld kept her own Queen album off number 1 in the US, accusing him of gaming the charts by bunding a revolving range of merchandise in with albums to boost sales. Sadly for both of them, sticking $50 notes to the front of albums is not, for now at least, a chart-eligible move.