Big Shot City was a global launch event and partnership between Interpol, Atiba Jefferson and creative studio Brain Dead to celebrate the release of Interpol’s new record, The Other Side Of Make-Believe. The events featured photography from renowned American photographer Atiba Jefferson who, for the past year-and-half, meticulously documented Interpol’s recording process in New York and London.

In addition to the photo exhibition, the events offered exclusive merchandise designed in partnership with Brain Dead, custom decks from Girl Skateboard and other merchandise from the band’s collection. Art direction for the band’s merchandise, album and supporting marketing material were adapted from the work delivered by creative studio Undercard.

The Big Shot City exhibition kicked off in New York City at a unique gallery space in Manhattan’s Soho neighbourhood. The opening party featured a special appearance and Q&A from Daniel Kessler and Atiba Jefferson, along with some key beverage sponsorships. The events launched at the other four global markets the following day, including Los Angeles, London, Mexico City and Tokyo. Los Angeles was hosted at the Brain Dead studio and theatre, with a special Q&A and screening of a short film by Atiba Jefferson and the director of the ‘Gran Hotel’ video, Malia James. In London, the band joined forces with Rough Trade records for a takeover of the space and a special out-store performance. The campaign was supported with crucial out of home advertising, promoting both the record and the event details.

In addition to the coordinated global events launch, Interpol supported the release of The Other Side of Make-Believe with a comprehensive advertising, press and visual campaign. The band also saw the launch of their official TikTok channel, which included a mix of personalised and official content, archived footage, and some unreleased music. During the build-up to the record there were snippets of new songs teased unannounced to unsuspecting fans.