When our partners at Psyonix brought us the opportunity to align an entire season of their award-winning video game Rocket League with a Monstercat artist, Kaskade immediately came to mind.

Our goals were to authentically share Kaskade’s legacy and dance music culture, and to further position Monstercat as a powerhouse in the gaming space. The first single, “Flip Reset” was teased in the Rocket League Season 2 trailer, which was then screened at the virtual 2020 Game Awards, broadcast across 45 platforms to 8.3 Million viewers, with a special intro from Kaskade.

The track title, ‘Flip Reset’ was named in reference to a mechanic in the game, which created instant relatability for players even if they weren’t familiar with Kaskade.

In December, Kaskade hosted his first official TikTok livestream featuring a splitscreen between Rocket League gameplay and a DJ set. The event earned 260k unique viewers with a peak concurrent of 10k.

On the back of the livestream’s success, Monstercat organised a TikTok influencer campaign using #FlipReset, which generated over 10m views from creators’ videos. For the month of January, Kaskade took over Fortnite’s in-game radio station, Radio Yonder, and in February, he played in a livestreamed Rocket League showmatch hosted by esports organisation Team Liquid.

With his first three singles collecting billions of plays in Rocket League, the campaign culminated with Kaskade’s final single, ‘Miles To Go’ featuring Ella Vos, which debuted with the entire Reset EP in March. Kaskade-branded items were available in the Rocket League in-game Shop, including all four singles returning as Player Anthems. The official music video for ‘Miles To Go’, was produced by dreambear and directed by Erik Rojas.

Kaskade took to the Party Royale stage in Fortnite for an immersive virtual concert during the Rocket League Llama-Rama crossover event, performing songs from his Reset EP. Heightened production elements and immersive story-driven visuals in XR transported viewers into the experience. Custom Kaskade Fortnite and Rocket League merch was also sold in the Shop the week of the event.

The robust strategy of releasing multiple singles across an EP and curated content in-game, fully immerses an artist’s unique brand and creates an organic community connection with their music, as well as a significant bump in streaming and revenue.

Kaskade’s final single, ‘Miles To Go’, officially became the most-streamed song in one day and the fastest song to reach 1m streams in Monstercat history.