Kiss, famously, will stick their name and painted faces on pretty much anything if they think it’ll make them some money. On their official store, for example, alongside the usual T-shirts, baseball tops and beanies, they are currently selling a doormat ($49.95), the Demon Waffle Maker (that, for $39.99, will churn out waffles in the shape of Gene Simmons’ face) and a beer pong table ($249.95).

This is a band who once sold the Kiss Kasket, a genuine coffin branded up with their logo and images. As the Krusty The Clowns of unapologetic merchandise, rare is the event or product they will not heartily endorse.

So it is with joyous inevitability that they have launched their own range of emojis following a deal between Epic Rights (the band’s global licensing agency) and The Emoji Company.

It’s not just creating facsimiles of their faces to drop into text messages and social media posts as they will be licensed for use on many, many products. They will be, according to a press statement, “available for licensing across categories such as [their use of proper nouns] Apparel, Accessories, Footwear, Electronics, Figures and Collectibles, Drinkware, Fan Merch, Home Goods, Stationery, and more”.

Lisa Streff, EVP of Epic Rights, said, “More than 6bn digital icons are used on a daily basis. There is simply no better way to express emotions or to convey a message than by saying it with icons. We are thrilled now to offer KISS x emoji to the millions of KISS fans around the world.” Marco Huesges, CEO of The Emoji Company, called the partnership “the perfect symbiosis of two global power brands”.

For pretty much any other act, one might be tempted to do an eye roll so big it knocks the planet off its axis; but, really, this is absolutely perfect for Kiss and utterly in tune with how they have treated their band-asbrand (brand-as-band?) from day one. As the saying goes, go big or go home.