In 1969, Led Zeppelin (formerly, if only temporarily, The New Yardbirds) released their first two albums. They dominated the following decade and reshaped how bands navigate their way through the music business – rarely performing on TV, prioritising albums over singles, not even putting their name on their fourth album cover, refusing to do a full reunion tour and so on.

A series of remasters and expanded album releases has helped their legend grow and to mark their half century both the band and Warner Music are most assuredly going down the digital route. It might have taken them until the end of 2013 to license their catalogue to Spotify (initially the DSP had the exclusive), but it is a key part of their anniversary marketing.

The Led Zeppelin Playlist Generator lets fans not just create a logo with their name in the Zeppelin font but also to build their own personalised Zeppelin playlist (of between 10 and 50 tracks) to share online.

It’s also something musicians heavily influenced by the band have been roped into. At launch, there were playlists from Jack White, Mexican rock band Maná and Royal Blood (the last two being signed to Warner Music) where they pick their favourite songs by the band.

Given that Led Zeppelin’s final album came out in 1979, we can surely expect the anniversary celebrations to run on for the next decade.

Being utterly puerile, sandbox tested out the logo generator to see if it allows you to use all manner of profanities (yes, including that one)… and it does. Normally with these things, there are a number of words that are blacklisted so that social media cannot be flooded with vulgarities in the band’s iconic typography. This is maybe an oversight, but if not then hats off to them (and not just to Roy Harper).