As a way to reach and further interact with their growing fan base, LANco teamed up with Shazam to create a oneof-a-kind activation. Through its visual recognition technology, Shazam visually enabled a LANco endcard on the Times Square Sony billboard that appeared after the debut of the band’s ‘Long Live Tonight’ music video on the 28th June. Fans who Shazamed the billboard had the chance to win their very own #LongLiveTonight House Party performance by LANco. As an extension to this exciting first to market activation, Shazam visually enabled LANco’s fan member cards as way to extend this campaign and allow for future interaction between LANco and their fans.