Time was when getting a sync for an Apple product advert was the making of an act. Just ask Feist, CSS, Jet, Wolfmother, The Ting Tings and more.

With the might of Apple behind them, new careers could get a serious kickstart or existing careers could get a serious boost. Let’s skim over, however, certain acts putting an entire album in everyone’s iTunes collection without them asking…

Times change and so does technology. The statement ads for iPods long dried up as Apple shifted its focus to iPhones, but music is still a big part of its advertising, even if what it is advertising is strictly not music-related. Ahead of the release of a new album, Maroon 5 are the latest act hoping for that Apple halo effect.

They have a single called ‘Memories’ and Apple has a feature in its Photos app called Memories (which collates and curates images in the camera roll on a user’s iPhone or iPad), so it was a marketing open goal to have Maroon 5’s song soundtrack the slideshow.

“You can easily edit the photos in the Memories feature and select the song as the soundtrack for any of your existing Memories movies, and the Photos app may suggest the band’s latest single as the soundtrack to your visual keepsakes,” explains Apple in a press statement. According to the company, Maroon 5 will be the background music to the feature for “a limited time”.

Apple also gets something extra out of the band in the shape of the video for the band’s own photo collection – with the ‘Made With Memories’ video being exclusive to Apple Music, showing images of the band in their earliest days.

One does have to wonder if the name of the single was pure serendipity or if it was built to order. And, if it was named to fit, one also has to wonder how David Guetta, Shawn Mendes, Weezer, Four Tet and Petit Biscuit are all feeling knowing their own ‘Memories’ songs were overlooked in favour of Adam Levine and his bandmates.