The object was to drive community growth, social engagement and ticket sales surrounding the Mysteryland USA festival’s second year.

We launched a whitelabelled brand ambassador app through SocialLadder – dubbed The Gift Club. This mobile-first gamified ambassador community offered tickets and other prizing incentives through user completion of point-based “missions”. Each social-based mission tied directly into the festival’s program KPIs of increasing sales conversions, boosting fan engagement with MLUSA social accounts and hashtags, increasing rate of UGC creation in relation to festival themes and growth of the ambassador community and MLUSA social channels.

The Gift Club gives you rewards for Mysteryland USA based on how awesome you are. Use your social currency (how active you are on social media) to unlock access to exclusive experiences and goodies from Mysteryland USA (and some of our buddies). Connect your social media accounts to receive a score. You can compete in daily challenges to increase your score. Top scores unlock oncein-a-lifetime experiences.