British rapper Novelist has launched a multi-pronged content offering on Mixcloud’s subscription tier, Select.

Normally sitting as a fully licensed home for DJ sets, mixes and radio shows, Mixcloud created Select at the end of 2018, allowing artists to charge fans (starting at £2.99 a month) for a variety of things. Novelist has taken the possibilities here and run with them.

He is promising to let subscribers sit in and watch him on a live stream while he produces new records and the resulting tracks will then be made available on his Select channel. On top of this, he will release the stems so that subscribers can play around with them and, should they have the skills and desire to, submit their own “re-fixes and remixes”. The best of these user-submitted versions will be included in the Nov Selects Vol 1, 2 & 3 mixtape.

“I’ll also be allowing my subscribers exclusive access to some incredible ‘insider’ conversations I’m having with some incredible people AKA the man dem and gal dem,” he said about the jump into subscription.

He also alludes to a whole flurry of creative activity that will debut on his Select account as it gains momentum. “I’m on this podcast ting, releasing musical projects ting, Instrumental making ting and interviewing the people I got love and respect for ting,” he says, suggesting that this will be his primary channel for producing a whole range of new content.

It is a bold move and one of the most interesting testings of the subscription potential of Select we have seen. Other acts should be keenly watching how content is released on Select and just how much over the long term remains exclusive to the platform.